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Impress and

“Marketing goes beyond campaigns.

Before actual transactions occur, the authentic bonds between brands and their audiences are what marketing is truly about. Many brands struggle with creating a compelling presence that resonates with consumers, often due to a lack of engaging storytelling and strategic communication.

My commitment lies in fostering lasting connections that go beyond transactions, guiding you toward the right sources to achieve your goals. By leveraging strategic networking, tailored communication, and hands-on project management, I specialize in aligning your brand with like-minded collaborators, ensuring valuable partnerships and meaningful market initiatives that drive success and growth.”

About Karen

Areas of Expertise

Cross-Border Ecommerce

Experienced in the intricacies of cross-border e-commerce and marketing, Karen possesses a deep understanding of the dynamic landscape between the United States and China. With a keen insight into cultural nuances, market trends, and trade regulations, she excels in navigating the complexities of international business. Karen is adept at developing tailored marketing strategies that resonate with both American and Chinese audiences, fostering successful cross-border partnerships and driving business growth on a global scale.

Partner Sourcing, Identification, and Management

Success in the global setting is never a one-person job, and you need not just good but the right partners on board to help you achieve that. Karen's expertise lies in finding and cultivating partnerships, especially in identifying synergies and creating collaborative ventures. With a keen strategic vision, an extensive network, and industry insights, her skill set extends to fostering and managing long-term relationships that propel innovation and growth.

Project Management

Leveraging her expertise in strategic project management and adopting a detail-oriented, hands-on approach, Karen assists brands and teams in navigating the entire project lifecycle, from creation to successful completion. Her commitment extends to comprehensive project reviews, analyzing achievements and areas for improvement. Karen's proficiency in project management ensures not just completion but excellence at every phase of the project.

Strategic Research and Analysis

Innovation stems from thorough research and insightful interpretations. Having collaborated with multiple partners across diverse industries, Karen showcases a keen aptitude for market research. She excels in extracting valuable insights from various sources and skillfully consolidates them into strategically laid-out research reports and presentations, effectively serving the goals of her clients.

RabBeats x Decadence Arizona

One of the largest musical festivals in the US.
Two distinct branded stages, numerous engaging brand activations, an impressive outreach that extends to over 100,000 participants. A pinnacle of entertainment and audience interaction.
RabBeats x Key West Offshore World Championship

Primary location in Race Village plus dynamic brand activations reached 90,000 visiters a day.
RabBeats x NASCAR

A thrilling two-day tailgate event at NASCAR Texas that captivated a vast audience, boasting brand visibility from over 100,000 enthusiastic attendees.
RabBeats Launch Event

A groundbreaking launch event orchestrated for RabBeats, unveiling its latest product with a strategic focus on fostering connections with channel partners.
Hot Expo 2022 "Hello Vancouver"

An extraordinary 2-day international brand exhibition culminated in an exclusive VIP after-party attended by top influencers. With a turnout of over 2,500 influencers, media professionals, beauty experts, and wellness enthusiasts, the event generated a staggering 15 million impressions and garnered 36,000+ online engagements.
Vida Glow Hairology Launch Event

A comprehensive series of both online and offline campaigns to launch of Vida Glow, the foremost Australian ingestible beauty brand, and its latest product, Hairology, in the North American market.
Access Corporate Group x Global Wellness Institute

A strategic collaboration initiative with the Global Wellness Institute (GWI), a preeminent non-profit organization and research center in the wellness industry. This partnership successfully led to the joint publication of the 2022 Wellness Trends Report, marking the beginning of a sustained collaboration involving ongoing engagement in wellness initiatives, events, and social media campaigns.